Branded Interactions: Creating the Digital Experience - Tapa dura

Spies, Marco

 
9780500518175: Branded Interactions: Creating the Digital Experience
Tapa dura
ISBN 10: 0500518173 ISBN 13: 9780500518175
Editorial: Thames and Hudson Ltd, 2015

Sinopsis

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Marco Spies is a director and strategic consultant who has created digital branding and interactive media for global brands, including Adidas, T-Mobile and Nintendo. He is the co-founder of think moto, a digital strategy and design agency based in Berlin.

De la contraportada

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. Mobile apps are more important than ever before, and interactive touch points and billboards are everywhere: the interface is now the brand. This practical guide steers you through the process of digital brand design in five key phases: discovering a demographic; defining an action plan; designing an interface; delivering a quality product; and distributing the design to the marketplace. A wealth of documentation and diagrams will show you how to build a solid framework for any project, so you can stay true to the brand strategy while remaining flexible enough to incorporate change and creativity.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Thames and Hudson Ltd
Año de publicación
2015
Idioma
Inglés
ISBN 10 
0500518173
ISBN 13 
9780500518175
Encuadernación
Tapa dura
Número de páginas
360
Contacto del fabricante
no disponible
Persona responsable
no disponible