The Advertising Concept Book: Think Now, Design Later

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( 435 valoraciones por Goodreads )
 
9780500516232: The Advertising Concept Book: Think Now, Design Later
Críticas:

The book supports our school's philosophy: have a great concept before you run to the computer. --Maria Scileppi, Associate Director, Chicago Portfolio School

Reseña del editor:

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don’t, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

Table of Contents

Introduction • 1. The Basic Tools • 2. The Strategy • 3. Print • 4. The Campaign • 5. The Tagline • 6. Generating Strategies and Ideas • 7. TV and Cinema • 8. Ambient • 9. Multi Media • 10. Copy • 11. Radio • 12. Other Tools • 13. Presenting and Selling Your Work • 14. The Student Book • 15. Execution • Conclusion

"Sobre este título" puede pertenecer a otra edición de este libro.

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ISBN 10: 0500516235 ISBN 13: 9780500516232
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Descripción 2012. Estado de conservación: New. 2nd. 210mm x 246mm x 37mm. How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you wan.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 296 pages. 1.420. Nº de ref. de la librería 9780500516232

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Pete Barry
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Descripción Trundesundamp;H UK Originated, 2012. Hardback. Estado de conservación: New. 1. 20.8 x 24.8 cm. A coursebook that tells you what you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises throughout that help the reader judge their own work and that of others. Hardback. Nº de ref. de la librería MM-46002558

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Descripción 2012. Estado de conservación: New. 2nd. 210mm x 246mm x 37mm. How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, an.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 296 pages. 1.420. Nº de ref. de la librería 9780500516232

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Descripción Thames & Hudson, 2012. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 500516235

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