Hegarty on Advertising: Turning Intelligence into Magic - Tapa dura

John Hegarty

 
9780500515563: Hegarty on Advertising: Turning Intelligence into Magic
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ISBN 10: 0500515565 ISBN 13: 9780500515563
Editorial: Thames and Hudson Ltd, 2011

Sinopsis

Here is a book that no creative professional should be without. Written by one of the world’s leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal ‘Vorsprung durch Technik’, amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st century’s answer to David Ogilvy’s bestselling Confessions of an Advertising Man and provides both John Hegarty’s advice on the elements of advertising, from pitching to the effects of new technology, and the story of his career from his early days at Saatchi and Saatchi to the global force that Bartle, Bogle, Hegarty is today.

Table of Contents

Introduction: Why Write a Book on Advertising Now? / PART 1: Ideas / Brands and Audiences / Agencies / The Creative Director / Clients, Briefs and the Power of Words / Pitching / Storytelling / Truth and Technology / PART 2: The Right Place at the Right Time / From Benton Bowles to 16 Goodge Street / Saatchi & Saatchi / TBWA / BBH: The Agency in a Suitcase / First Levi 501s, Then the World / When the World Zigs, Zag / Advertising Drove Me to Drink

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Acerca del autor

John Hegarty is one of the world's most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President's Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.

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Editorial
Thames and Hudson Ltd
Año de publicación
2011
Idioma
Inglés
ISBN 10 
0500515565
ISBN 13 
9780500515563
Encuadernación
Tapa dura
Número de páginas
224
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780500293638: Hegarty on Advertising: Turning Intelligence into Magic

Edición Destacada

ISBN 10:  0500293635 ISBN 13:  9780500293638
Editorial: Thames and Hudson Ltd, 2017
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