A signage system is much more than just a set of signposts and symbols. As well as its practical application, it helps to create an identity for a space and can add decorative flair to any built environment. Here, Andreas Uebele calls on his own wealth of design experience to explore signage as a point where graphic design and architecture come together. The book showcases great examples of signage design worldwide, ranging from museums and schools to transport systems, with an emphasis on the most original approaches to tackling the task. This is not only an indispensable handbook for communications designers but a must for architects, interior designers and graphic artists who are keen to get a better insight into this fascinating but often overlooked aspect of modern design.
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Andreas Uebele manages his own visual communications agency in Stuttgart and lectures in communication design at Dusseldorf University of Applied Sciences.
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Hardcover. Condición: New. *** FREE UPGRADE to Courier/Priority Shipping Upon Request *** - *** IN STOCK AND IMMEDIATELY AVAILABLE FOR SHIPMENT - Flawless copy, brand new, pristine, never opened -- 336 pages. Description: "Groundbreaking ideas on how to create the best, most effective graphics and signs. A signage system is much more than just a set of signposts and symbols. As well as its practical application, it helps to create an identity for a space and can add decorative flair to any built environment. Here, Andreas Uebele describes the basic rules of signage designand then goes on to show how to effectively break them. Signs must be visible but not distracting, informative but not unwieldy, and concise but not confusing. Color, typography, pictograms, and icons are all elements that can be varied and exploited to encapsulate as much information as possible and fit the job's requirements: the signage for a hospital, an airport, or a conference center may have little in common, and solutions must always be tailored to fit the location. The book showcases great examples of signage design worldwide, ranging from museums and schools to transport systems, with an emphasis on the most original approaches. It is not only an indispensable handbook for communications designers but also a must for architects, interior designers, and graphic artists who need a better understanding of this essential aspect of modern design. 500+ color photographs and illustrations." -- with a bonus offer--. Nº de ref. del artículo: 81184
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