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Advertising is Dead: Long Live Advertising! - Tapa dura

Tom Himpe; Will Collin

 
9780500513149: Advertising is Dead: Long Live Advertising!

Sinopsis

Here is a book that provides a comprehensive overview of revolutionary new advertising techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book will be vital reading for every advertising, marketing, design and communication professional and student.

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Acerca del autor

Tom Himpe is a freelance creative media strategist. He is the author of Advertising is Dead. Long Live Advertising! also published by Thames & Hudson.

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