Sinopsis
A comprehensive, beautifully illustrated guide to hand lettering
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Acerca del autor
Martina Flor combines her talents as designer and illustrator in the drawing of letters. After obtaining a master’s degree in type design from the Royal Academy of Art in The Hague, she founded her own successful studio in Berlin with clients around the globe. She also teaches at several universities, hosts workshops and speaks at design conferences.
De la contraportada
The Golden Secrets of Lettering is a comprehensive, beautifully illustrated guide to hand lettering. With easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of hand sketches and illustrations, Martina Flor shows readers how to transform their initial lettering concepts and handdrawn sketches into a well-shaped, exquisite piece of digital lettering that can be sold and published.
Readers learn how to train their "typographic eye" by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition, and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step-- from start to finish, from analog to digital--and gives valuable tips about how to make a career as a lettering artist.
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