Virgin by Design - Tapa dura

Virgin; Carson, Nick

 
9780500022931: Virgin by Design
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ISBN 10: 0500022933 ISBN 13: 9780500022931
Editorial: Thames and Hudson Ltd, 2020

Sinopsis

Virgin by Design is the official publication volume celebrating 50 years of daring innovation and creativity at Virgin, presenting the stories, the people and the work that went into the building and shaping of a much-loved and globally respected brand. More than a retrospective, it gets to the heart of the values that make the Virgin brand so unique, communicating how those values resonate with people today – and will continue to do so in the future.

Based on in-depth research and interviews with all the key people who have played a part in Virgin’s companies past and present, Virgin by Design is organized into ten chapters – each with fully illustrated case studies – that provide a sense of how hard work and brilliant ideas have resonated with audiences worldwide. Spanning the full 50-year period from Virgin’s beginnings as a record store to its bold future in space tourism with Virgin Galactic, it also embraces Virgin’s broad diversity in terms of its global presence as a brand, its mission and purpose to change business for good, and in its offerings across multiple sectors, including travel, banking, health and fitness, communications and entertainment. Virgin by Design is packed with the wit, verve, spirit of adventure and ‘how it was done’ insights that will make it a must-have publication.

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Acerca de los autores

Virgin was founded in 1970 by Richard Branson and Nik Powell. Today, the Virgin group consists of more than sixty companies operating in thirty-five countries with nearly 70,000 employees. Virgin’s total social media audience is over 35 million users.

Previously the editor of Computer Arts magazine, Nick Carson is an experienced copywriter, design journalist and consultant. He launched and chairs the Brand Impact Awards to reward the world’s best branding.

De la contraportada

Virgin by Design is the official publication volume celebrating 50 years of daring innovation and creativity at Virgin, presenting the stories, the people and the work that went into the building and shaping of a much-loved and globally respected brand. More than a retrospective, it gets to the heart of the values that make the Virgin brand so unique, communicating how those values resonate with people today - and will continue to do so in the future.

Based on in-depth research and interviews with all the key people who have played a part in Virgin's companies past and present, Virgin by Design is organized into ten chapters - each with fully illustrated case studies - that provide a sense of how hard work and brilliant ideas have resonated with audiences worldwide. Spanning the full 50-year period from Virgin's beginnings as a record store to its bold future in space tourism with Virgin Galactic, it also embraces Virgin's broad diversity in terms of its global presence as a brand, its mission and purpose to change business for good, and in its offerings across multiple sectors, including travel, banking, health and fitness, communications and entertainment. Virgin by Design is packed with the wit, verve, spirit of adventure and 'how it was done' insights that will make it a must-have publication.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Thames and Hudson Ltd
Año de publicación
2020
Idioma
Inglés
ISBN 10 
0500022933
ISBN 13 
9780500022931
Encuadernación
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Número de páginas
376
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780500023747: Virgin by Design

Edición Destacada

ISBN 10:  0500023743 ISBN 13:  9780500023747
Editorial: Thames and Hudson Ltd, 2020
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