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Críticas
SECTION I: INTRODUCTION TO MASS COMMUNICATION THEORY 1. 1. Understanding and Evaluating Mass Communication Theory 3. 2. Four Eras of Mass Communication Theory. SECTION II: THE ERA OF MASS SOCIETY AND MASS CULTURE. 3. The Rise of Media Industries and Mass Society Theory. 4. The Rise of Media Theory in the Age of Propaganda. 5. Normative Theories Of Mass Communication. SECTION III: FROM LIMITED-EFFECTS TO CRITICAL CULTURAL THEORIES: FERMENT IN THE FIELD. 6. The Rise of Limited-Effects Theory. 7. Moving Beyond Limited Effects: Focus on Functionalism and Children. 8. The Emergence Of Critical And Cultural Theories Of Mass Communication. SECTION IV: CONTEMPORARY MASS COMMUNICATION THEORY: FROM ACTIVE-AUDIENCE TO MEANING-MAKING THEORIES. 9. Audience Theories: Uses, Reception, and Effects. 10. Media and Society: The Role of Media in the Social World. 11. Media and Culture Theories: Meaning-Making in the Social World. 12. Afterword: The Future of Media Theory and Research. References. Index.
Reseña del editor
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, International Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.
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- EditorialWadsworth Publishing Co Inc
- ISBN 10 049590290X
- ISBN 13 9780495902904
- EncuadernaciónTapa blanda
- IdiomaInglés
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Mass Communication Theory: Foundations, Ferment, and Future
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Wadsworth Cengage Learning, 2012
ISBN 10: 049590290X
ISBN 13: 9780495902904
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Mass Communication Theory: Foundations, Ferment, and Future, International Edition
Publicado por
Wadsworth Publishing, 2011
ISBN 10: 049590290X
ISBN 13: 9780495902904
Antiguo o usado
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