Sinopsis
PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular culture?politics, mass media, advertising, and the Internet?as they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world.
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Reseña del editor
PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular culture?politics, mass media, advertising, and the Internet?as they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world.
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Persuasion: Reception and Responsibility
Publicado por
Cengage Learning, 2009
ISBN 10: 0495567507
ISBN 13: 9780495567509
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Librería: Artless Missals, DENVER, CO, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
PAPERBACK. Condición: Good. Binding solid, pages crisp and clean,light handling soil at edges. A bit of highlighting and marginalia scattered throughout. Covers bright but lifting and creased with dents and light scuffs. Extremities bumped with creased corners and some pages are creased. Nº de ref. del artículo: SKU1005879
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Persuasion: Reception and Responsiblilty Larson, Charles U.
Librería: Aragon Books Canada, OTTAWA, ON, Canada
Calificación del vendedor: 3 de 5 estrellas
Condición: New. Nº de ref. del artículo: RCU4-1-0001
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Persuasion: Reception and Responsibility
Librería: Toscana Books, AUSTIN, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Nº de ref. del artículo: Scanned0495567507
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