Continually praised by reviewers for its clear and concise writing style, this ground breaking and market-leading textbook is theory-based with a skill building and competency orientation. The authors provide lively, contemporary examples to ground theory, to increase comprehension, and to help you become skillful communicators. COMMUNICATE! encourages active learning through well-designed analytical and skill-building activities, video scenarios, ethics cases, speech action-step exercises, and sample speeches. This book will help you understand theory, and help you improve your communication skills. The twelfth edition of COMMUNICATE! reflects important changes in the field and has been updated to reflect the issues and interests of today's college students.
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Rudolph F. Verderber, Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year is one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage texts-COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK-have a reputation for being student favorites due to their accessible presentation of theory and skills.Review:
"This textbook is a comprehensive look at human communication with an emphasis on public address. It is the perfect tool if you are teaching a basic hybrid speech communication class. The textbook is fantastically organized taking the reader from an understanding of how human communication works, how we make perceptions, how those established perceptions shape our self-concept and our communicative style. Both Rudy and Kathie Verderber have been working in the field of speech communication before our field started doing actual research on human communicative behavior. Since, the authors have integrated trusted research, and it's only enhanced the book as it continues to go through later editions. The book is so detailed that the authors have integrated technology to meet the needs of contemporary students."
"I think [Communicate] stands out above the other options for us in terms of readability, good content coverage, and interest levels for our students. Communicate provides a comprehensive journey through the introduction to human communication course. The complete content and interactive nature hold the reader's attention and interest. Engaging examples that are relevant to the reader fill the text and make the concepts understandable."
"I like the authors' attempt to incorporate a variety of pedagogical and learning styles into each chapter (e.g., what would you do, observe and analyze, cartoons, figures, etc.). Additionally, I think the authors succeed in presenting the material in an organized, systematic, and coherent manner. Overall, I believe the text works well in meeting my course goals."
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Descripción Cengage Learning, 2007. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P110495095834
Descripción Cengage Learning, 2007. Paperback. Estado de conservación: New. Brand New!. Nº de ref. de la librería VIB0495095834
Descripción Wadsworth Publishing, 2007. Paperback. Estado de conservación: New. 12. Nº de ref. de la librería DADAX0495095834
Descripción Cengage Learning, 2007. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0495095834
Descripción Wadsworth Pub Co, 2007. Paperback. Estado de conservación: Brand New. 12 edition. 494 pages. 10.00x8.00x1.00 inches. In Stock. Nº de ref. de la librería 0495095834