Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)

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9780486486017: Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)

Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions — each tested with decades of experience — that can be immediately applied to every medium and style of advertising.
During his six-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine & Osborn), author John Caples pioneered the techniques of effective copy-testing. All copywriters, from cub to chief, can benefit from his helpful suggestions. "This is a valuable textbook for every student of advertising and every writer of ads," declared the Christian Science Monitor, and Booklist pronounced it "of interest to anyone interested in what makes our business economy work."

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Caples, John
ISBN 10: 048648601X ISBN 13: 9780486486017
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Descripción 2011. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería V0-9780486486017

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Caples, John
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Descripción 2011. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780486486017

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John Caples
Editorial: Dover Publications Inc., United States (2011)
ISBN 10: 048648601X ISBN 13: 9780486486017
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Descripción Dover Publications Inc., United States, 2011. Paperback. Estado de conservación: New. Reissue. Language: English . Brand New Book. Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions -- each tested with decades of experience -- that can be immediately applied to every medium and style of advertising. During his six-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine Osborn), author John Caples pioneered the techniques of effective copy-testing. All copywriters, from cub to chief, can benefit from his helpful suggestions. This is a valuable textbook for every student of advertising and every writer of ads, declared the Christian Science Monitor, and Booklist pronounced it of interest to anyone interested in what makes our business economy work. Nº de ref. de la librería AAC9780486486017

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Caples, John
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Descripción Dover Publishers. Estado de conservación: New. Brand New. Nº de ref. de la librería 048648601X

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Caples, John
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Descripción Dover Publications, 2011. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería 048648601X

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John Caples
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Descripción Dover Publications Inc., United States, 2011. Paperback. Estado de conservación: New. Reissue. Language: English . Brand New Book. Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions -- each tested with decades of experience -- that can be immediately applied to every medium and style of advertising. During his six-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine Osborn), author John Caples pioneered the techniques of effective copy-testing. All copywriters, from cub to chief, can benefit from his helpful suggestions. This is a valuable textbook for every student of advertising and every writer of ads, declared the Christian Science Monitor, and Booklist pronounced it of interest to anyone interested in what makes our business economy work. Nº de ref. de la librería AAC9780486486017

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John Caples
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Descripción Dover Publications Inc., United States, 2011. Paperback. Estado de conservación: New. Reissue. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions -- each tested with decades of experience -- that can be immediately applied to every medium and style of advertising. During his six-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine Osborn), author John Caples pioneered the techniques of effective copy-testing. All copywriters, from cub to chief, can benefit from his helpful suggestions. This is a valuable textbook for every student of advertising and every writer of ads, declared the Christian Science Monitor, and Booklist pronounced it of interest to anyone interested in what makes our business economy work. Nº de ref. de la librería BTE9780486486017

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Caples, John
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Descripción Dover Publications. PAPERBACK. Estado de conservación: New. 048648601X BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|0.55. Nº de ref. de la librería OTF-Y-9780486486017

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John Caples
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Descripción Dover Publications. Paperback. Estado de conservación: New. Paperback. 256 pages. Dimensions: 8.3in. x 5.3in. x 0.4in.Why does one ad succeed, while another fails This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions each tested with decades of experience that can be immediately applied to every medium and style of advertising. During his six-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine and Osborn), author John Caples pioneered the techniques of effective copy-testing. All copywriters, from cub to chief, can benefit from his helpful suggestions. This is a valuable textbook for every student of advertising and every writer of ads, declared the Christian Science Monitor, and Booklist pronounced it of interest to anyone interested in what makes our business economy work. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780486486017

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