A basic guide to the construction of the script letter and its practical use, this book by a noted authority gives the beginner a thorough, straightforward course of instruction, with advice on virtually every facet of the art. Techniques of famous penmen and engravers such as Bickham, Tompkins, Cocker, and others are demonstrated as well as illustrations of script work in advertising and packaging.
This complete course covers all the basics for students of the craft and commercial artists: tools, materials, various letter styles, and more.
Unabridged corrected reprint of the revised (1955) edition, formerly titled The Script Letter.
"Sinopsis" puede pertenecer a otra edición de este libro.
Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.
"Sobre este título" puede pertenecer a otra edición de este libro.
Librería: HPB-Ruby, Dallas, TX, Estados Unidos de America
Paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_473363134
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Librería: Gulf Coast Books, Cypress, TX, Estados Unidos de America
paperback. Condición: Fair. Nº de ref. del artículo: 0486213110-4-36830563
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Librería: Goodwill of Central and Coastal Virginia, Richmond, VA, Estados Unidos de America
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Librería: Budget Books, Pasadena, CA, Estados Unidos de America
Soft cover. Condición: Fine. Pages are clean and unmarked. Binding is tight. Cover shows slight shelf wear. Nº de ref. del artículo: 3744
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Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Nº de ref. del artículo: rev8900245780
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Condición: New. Nº de ref. del artículo: 687869-n
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 592528-6
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Librería: INDOO, Avenel, NJ, Estados Unidos de America
Condición: New. Brand New. Nº de ref. del artículo: 9780486213118
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 687869
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
Paperback. Condición: new. Paperback. One feature of the general resurgence of the graphic arts is the revival of the script letter. Media such as advertising, packaging, book and periodical page designs, etc. have brought the glories of the master penmen of the past back into vogue. This volume, prepared by a noted authority and containing numerous examples of his handiwork, is a basic guide to the construction of the script letter and its practical use. The book gives the beginner a thorough, straightforward course of instruction, with advice on virtually every facet of the art of script lettering. In his clear and economical presentation, the author tells you how to hold the pen, how the letters should be slanted, how to "build" the letters out of a few primary strokes, the direction of the pen in inking, and every other step of the process. He also deals with the construction of numerals, the flourish and its basic elements, how to correct mistakes, commercial handwriting, etc and gives a concise introduction to layout and package design. Throughout his account, Thompson stresses materials, tools, and equipment needed and provides exact specifications, brand names, penpoint types and sizes, and the like. The history of lettering is also briefly sketched, and there are examples from early copybooks, including the work of some of the famous penmen and engravers of history: Bickham, Tompkins, Cocker, Barbedor, and others. In addition, the book offers dozens of illustrations of script work in present-day advertising and packaging, together with samples of various styles (round hand, batarde, coulee, free style, and more). All this illustrative material furnishes excellent models for study and practice. This, then, is an essential book for every art director and designer concerned with lettering. It is also a fundamental text used in advertising and commercial art courses throughout the country; no student in the field should be without a copy. A basic guide to the construction of the script letter and its practical use, this book by a noted authority gives the beginner a thorough, straightforward course of instruction, with advice on virtually every facet of the art. Techniques of famous penmen and engravers such as Bickham, Tompkins, Cocker, and others are demonstrated. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780486213118
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