Japan and China as Charm Rivals: Soft Power in Regional Diplomacy - Tapa blanda

Sun, Jing

 
9780472035601: Japan and China as Charm Rivals: Soft Power in Regional Diplomacy
Tapa blanda
ISBN 10: 0472035606 ISBN 13: 9780472035601
Editorial: The University of Michigan Press, 2012

Sinopsis

In international relations today, influence is as essential as military and economic might. Consequently, leaders promote favorable images of the state in order to attract allies and win support for their policies. Jing Sun, an expert on international relations and a former journalist, refers to such soft power campaigns as "charm offensives."

Sun focuses on the competition between China and Japan for the allegiance of South Korea, Taiwan, and other states in the region. He finds that, instead of adopting a one-size-fits-all approach, the Chinese and the Japanese deploy customized charm campaigns for each target state, taking into consideration the target's culture, international position, and political values. He then evaluates the effectiveness of individual campaigns from the perspective of the target state, on the basis of public opinion polls, media coverage, and the response from state leaders.

A deep, comparative study, Japan and China as Charm Rivals enriches our understanding of soft power by revealing deliberate image campaign efforts and offering a method for assessing the effectiveness of such charm offensives.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Jing Sun is Assistant Professor of Political Science at the University of Denver.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
The University of Michigan Press
Año de publicación
2012
Idioma
Inglés
ISBN 10 
0472035606
ISBN 13 
9780472035601
Encuadernación
Tapa blanda
Número de páginas
244
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780472118335: Japan and China as Charm Rivals: Soft Power in Regional Diplomacy

Edición Destacada

ISBN 10:  0472118331 ISBN 13:  9780472118335
Editorial: The University of Michigan Press, 2012
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