Tourism Promotion and Power: Creating Images, Creating Identities - Tapa dura

Morgan, Nigel; Pritchard, Annette

 
9780471983415: Tourism Promotion and Power: Creating Images, Creating Identities
Tapa dura
ISBN 10: 0471983411 ISBN 13: 9780471983415
Editorial: John Wiley & Sons Inc, 1998

Sinopsis

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Nigel Morgan is the author of Tourism Promotion and Power: Creating Images, Creating Identities, published by Wiley.

Annette Pritchard is the author of Tourism Promotion and Power: Creating Images, Creating Identities, published by Wiley.

De la contraportada

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
John Wiley & Sons Inc
Año de publicación
1998
Idioma
Inglés
ISBN 10 
0471983411
ISBN 13 
9780471983415
Encuadernación
Tapa dura
Número de páginas
272
Contacto del fabricante
no disponible
Persona responsable
no disponible