Information, Organization and Management: Expanding Markets and Corporate Boundaries (John Wiley Series in Information Systems) - Tapa dura

Wigand, Rolf; Wigand; Picot

 
9780471964544: Information, Organization and Management: Expanding Markets and Corporate Boundaries (John Wiley Series in Information Systems)
Tapa dura
ISBN 10: 0471964549 ISBN 13: 9780471964544
Editorial: John Wiley & Sons, 1997

Sinopsis

Amidst the accelerating change of an increasingly competitive global market, Information, Organization and Management demonstrates how business success in the global market place depends upon products and services rich in variety, value and instantly responsive to customer needs. This strengthening of the buyer's position has turned customer service into an important decisive factor for a corporation's market success. Competitive strategies must therefore re-evaluate the business-management goals of flexibility, time, quality and cost.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Rolf Wigand is Director of the Graduate Program in Information Resources Management at Syracuse University, New York. He researches and teaches in information management, strategic use of IT, electronic commerce, tele-communications and information policy. Arnold Picot of Lugwig-Maximilians University in Munich is head of the German Association of Professors in Business Administration and the German Economic Association. Ralf Reichwald holds the chair for General and Industrial Business Administration at the Technical University of Munich.

De la contraportada

Amidst the accelerating change of an increasingly competitive global market. Information, Organization and Management demonstrates how business success in the global marketplace depends upon products and services rich in variety, value and instantly responsive to customer needs. This strengthening of the buyer's position has turned customer service into an important decisive factor for a corporation's market success. Competitive strategies must, therefore, re-evaluate the business-management goals of flexibility, time, quality and cost. Within the context of the new Information Age, Information, Organization and Management realizes:
* the important role of information in competition and market dynamics
* fundamental models of information and communication
* the potential of information and communication technology for organizational development in the market
* the modularization of the firm
* overcoming organizational boundaries through tele-cooperation
* the new role of the employee

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
John Wiley & Sons
Año de publicación
1997
Idioma
Inglés
ISBN 10 
0471964549
ISBN 13 
9780471964544
Encuadernación
Tapa dura
Número de páginas
476
Contacto del fabricante
Wiley VCH Verlag GmbH
info@wiley-vch.de

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