Sinopsis
The diverse and complex challenges presented in the management of service-dominated enterprises are increasingly being met by interdisciplinary approaches involving marketing, organizational behaviour, operations and human resource management. This study provides students, researchers and businesses with a state-of-the-art services management book, presenting the most recent advances in service management thought and practice.
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Reseña del editor
The diverse and complex challenges presented in the management of service-dominated enterprises are increasingly being met by interdisciplinary approaches involving marketing, organizational behaviour, operations and human resource management. This study provides students, researchers and businesses with a state-of-the-art services management book, presenting the most recent advances in service management thought and practice.
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Understanding Services Management: Integrating Marketing Organisational Behaviour, Operations and Human Resource Management
Publicado por
John Wiley & Sons, 1995
ISBN 10: 0471960667
ISBN 13: 9780471960669
Antiguo o usado
Softcover
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Très bon. Légères traces d'usure sur la couverture. Couverture différente. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Different cover. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: E-962-800
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EUR 5,12
Envío por EUR 16,50
Se envía de Francia a Estados Unidos de America
Se envía de Francia a Estados Unidos de America
Cantidad disponible: 1 disponibles