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Sinopsis
Consolidating state of the art research in marketing that relates to product development, the authors provide a review of the cutting edge of the field. Covers a wide range of issues including the interface between design and marketing, networks and relationships, management, assessment of success and failure and launch strategies. Empirical research is presented alongside conceptual material and contributions to theory.
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Reseña del editor
Consolidating state of the art research in marketing that relates to product development, the authors provide a review of the cutting edge of the field. Covers a wide range of issues including the interface between design and marketing, networks and relationships, management, assessment of success and failure and launch strategies. Empirical research is presented alongside conceptual material and contributions to theory.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Product Development: Meeting the Challenges of the Design-Marketing Interface
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Product Development: Meeting the Challenges of the Design-Marketing Interface This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780471953531
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Product Development: Meeting the Challenges of the Design-Marketing Interface
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780471953531
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Product Development: Meeting the Challenges of the Design-Marketing Interface
Publicado por
John Wiley & Sons Ltd, Bognor Regis, United Kingdom, 1995
ISBN 10: 0471953539
ISBN 13: 9780471953531
Antiguo o usado
Tapa dura
Librería: Shadow Books, Norwich, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Fine. Estado de la sobrecubierta: No Jacket as Issued. Barely perceptible rubbing to shiny board covers. Nº de ref. del artículo: 019352
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