Reputation, Image and Impression Management - Tapa dura

Bromley, D.B.

 
9780471938699: Reputation, Image and Impression Management

Sinopsis

An examination of the social psychology of reputation, a multidisciplinary study which takes in the fields of business and management studies, communication studies and psychology. The author describes the types of phenomena described in the media or observable in social interaction.

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Reseña del editor

Uses a social psychological approach to comprehensively deal with reputation in a multidisciplinary way. Examines personal reputations, corporate and brand images along with other kinds of reputational entity. Explores how and why reputation is such a pervasive feature of social life affecting self-esteem, status, personal freedom, social identity and order.

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