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Sinopsis
Bringing together a range of perspectives from Europe, the UK and the USA, this organizational study explores the relationship between the designers of new products and processes, and those whose control over strategic resources helps to shape the creation and direction of new markets.
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Reseña del editor
Explores the changing relationship between those who design new products and processes and those who develop business strategies. This collection of provocative essays is based on a 1987 conference held at the Aston Business School that brought together scholars from the United States and Europe. Discusses the implications for organizations of a new level of communication between creative and managerial personnel. The contributions approach this emerging trend from a variety of perspectives with respect to technological innovation, but with a common interest in strategic management.
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Imagen de archivo
The Strategic Management of Technological Innovation
Publicado por
John Wiley & Sons, 1992
ISBN 10: 0471934658
ISBN 13: 9780471934653
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780471934653. Nº de ref. del artículo: 9114379
Comprar usado
EUR 7,80
Envío por EUR 15,49
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
The Strategic Management of Technological Innovation
Publicado por
John Wiley & Sons, 1992
ISBN 10: 0471934658
ISBN 13: 9780471934653
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780471934653. Nº de ref. del artículo: 9607711
Comprar usado
EUR 8,48
Envío por EUR 15,49
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles