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Sinopsis
"The Business Marketing Course" has been written by a team of authors, led by David Ford, from the IMP (Industrial Marketing and Purchasing) Group. It is the first time that an introductory level textbook on business marketing has been developed based on the IMP approach. According to David Ford, business marketing is the task of selecting, developing and managing customer relationships for advantage in line with the skills, resources, strategy and objectives of both the supplier and customer companies. Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
"The Business Marketing Course" has been written by a team of authors, led by David Ford, from the IMP (Industrial Marketing and Purchasing) Group. It is the first time that an introductory level textbook on business marketing has been developed based on the IMP approach. According to David Ford, business marketing is the task of selecting, developing and managing customer relationships for advantage in line with the skills, resources, strategy and objectives of both the supplier and customer companies. Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.
"Sobre este título" puede pertenecer a otra edición de este libro.
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The Business Marketing Course: Managing in Complex Networks
Publicado por
John Wiley and Sons, 2002
ISBN 10: 0471877220
ISBN 13: 9780471877226
Antiguo o usado
Paperback
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Highlighting on some pages of the book. Nº de ref. del artículo: CHL10336721
Cantidad disponible: 1 disponibles
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The Business Marketing Course: Managing in Complex Networks
Publicado por
John Wiley & Sons, 2002
ISBN 10: 0471877220
ISBN 13: 9780471877226
Antiguo o usado
paperback
Librería: Goldstone Books, Llandybie, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. Nº de ref. del artículo: mon0007489213
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The Business Marketing Course: Managing in Complex Networks
Publicado por
John Wiley & Sons, 2002
ISBN 10: 0471877220
ISBN 13: 9780471877226
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Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780471877226. Nº de ref. del artículo: 9056282
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The Business Marketing Course: Managing in Complex Networks
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John Wiley & Sons 15/02/2002, 2002
ISBN 10: 0471877220
ISBN 13: 9780471877226
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Librería: Bahamut Media, Reading, Reino Unido
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Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780471877226
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The Business Marketing Course: Managing in Complex Networks
Publicado por
John Wiley & Sons 15/02/2002, 2002
ISBN 10: 0471877220
ISBN 13: 9780471877226
Antiguo o usado
Tapa blanda
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780471877226
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The Business Marketing Course : Managing in Complex Networks
Publicado por
John Wiley & Sons, Incorporated, Hoboken, NJ, U.S.A., 2002
ISBN 10: 0471877220
ISBN 13: 9780471877226
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Paperback
Librería: Victoria Bookshop, BERE ALSTON, DEVON, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. 8vo. Book. Nº de ref. del artículo: 287
Cantidad disponible: 1 disponibles
Imagen de archivo
The Business Marketing Course: Managing in Complex Networks
Publicado por
John Wiley & Sons, 2002
ISBN 10: 0471877220
ISBN 13: 9780471877226
Antiguo o usado
Paperback
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fair. The Business Marketing Course: Managing in Complex Networks This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Nº de ref. del artículo: TFTP-9780471877226
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