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Solid Gold Mailbox: How to Create Winning Mail-order Campaigns by the Man Who's Done it All - Tapa dura
Sinopsis
Offered in this book are insider's techniques and strategies behind the biggest mail order success stories of the past forty years - and how to apply them in today's marketplace for products, services and fund raising. Reader's will learn about mastermind mailings such as the One Hundred Million Penny mailing for Reader's Digest, the Republican Party's plastic "Membership Card" mailing that earned 50 million in one year and scores of other mailings created by Walter Weintz. Featuring everything from the "ten commandments" of mail order to actual reproductions of key elements of thirty extraordinary mailings (with explanations of why they succeeded or, in some cases, failed).
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Reseña del editor
Offered in this book are insider's techniques and strategies behind the biggest mail order success stories of the past forty years - and how to apply them in today's marketplace for products, services and fund raising. Reader's will learn about mastermind mailings such as the One Hundred Million Penny mailing for Reader's Digest, the Republican Party's plastic "Membership Card" mailing that earned 50 million in one year and scores of other mailings created by Walter Weintz. Featuring everything from the "ten commandments" of mail order to actual reproductions of key elements of thirty extraordinary mailings (with explanations of why they succeeded or, in some cases, failed).
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The Solid Gold Mailbox : How to Create Winning Mail Order Campaigns by One Who's Done It All
Publicado por
Wiley & Sons, Incorporated, John, 1987
ISBN 10: 0471850268
ISBN 13: 9780471850267
Antiguo o usado
Tapa dura
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP89850952
Cantidad disponible: 1 disponibles
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The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns.By the Man Who's Done It All
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.3. Nº de ref. del artículo: G0471850268I3N00
Cantidad disponible: 1 disponibles
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The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns.By the Man Who's Done It All
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.3. Nº de ref. del artículo: G0471850268I3N00
Cantidad disponible: 1 disponibles
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The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns.By the Man Who's Done It All
Librería: Toscana Books, AUSTIN, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Nº de ref. del artículo: Scanned0471850268
Cantidad disponible: 1 disponibles