Solid Gold Mailbox: How to Create Winning Mail-order Campaigns by the Man Who's Done it All - Tapa dura
Sinopsis
Offered in this book are insider's techniques and strategies behind the biggest mail order success stories of the past forty years - and how to apply them in today's marketplace for products, services and fund raising. Reader's will learn about mastermind mailings such as the One Hundred Million Penny mailing for Reader's Digest, the Republican Party's plastic "Membership Card" mailing that earned 50 million in one year and scores of other mailings created by Walter Weintz. Featuring everything from the "ten commandments" of mail order to actual reproductions of key elements of thirty extraordinary mailings (with explanations of why they succeeded or, in some cases, failed).
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
Offered in this book are insider's techniques and strategies behind the biggest mail order success stories of the past forty years - and how to apply them in today's marketplace for products, services and fund raising. Reader's will learn about mastermind mailings such as the One Hundred Million Penny mailing for Reader's Digest, the Republican Party's plastic "Membership Card" mailing that earned 50 million in one year and scores of other mailings created by Walter Weintz. Featuring everything from the "ten commandments" of mail order to actual reproductions of key elements of thirty extraordinary mailings (with explanations of why they succeeded or, in some cases, failed).
"Sobre este título" puede pertenecer a otra edición de este libro.
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The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns.By the Man Who's Done It All
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0471850268I4N00
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The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns.By the Man Who's Done It All
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0471850268I4N00
Comprar usado
EUR 110,20
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Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
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The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns.By the Man Who's Done It All
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0471850268I4N00
Comprar usado
EUR 110,20
Gastos de envío gratis
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 1 disponibles