Sinopsis
This comprehensive, introductory retailing textbook features real-life retail case-studies to motivate students and teach strategy. It discusses development and growth of retailing, retailing structure, merchandising, promotion, controls, and making decisions. Computer technology and applications are included in this new edition, as well as new retail forms, in-depth treatment of international retailing, updated franchise information, traffic management, a glossary of terms and more.
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Reseña del editor
This comprehensive, introductory retailing textbook features real-life retail case-studies to motivate students and teach strategy. It discusses development and growth of retailing, retailing structure, merchandising, promotion, controls, and making decisions. Computer technology and applications are included in this new edition, as well as new retail forms, in-depth treatment of international retailing, updated franchise information, traffic management, a glossary of terms and more.
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Modern retailing: Management principles and practices
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
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Condición: Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Nº de ref. del artículo: Z09A-04082
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Modern retailing: Management principles and practices
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
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Hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_332756530
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