Web Design for Dummies

Build your own eye-popping site design

Create a user-friendly site, design great graphics, and make updating easy

It can take a flock of folks to build, design, and maintain an out-of-sight Web site. Whether you're designing a site on your own or are a member of a design team, this updated guide will be your best assistant. Here's the scoop on planning, producing, choosing colors and fonts, managing content — even understanding a dollop of HTML.

Discover how to

• Assess the audience for your site
• Create an effective workflow
• Add sound, video, and animation
• Test your site for ease of navigation
• Build graphics that work
• Use frames, tables, and CSS

In 1988, Lisa Lopuck got her first glimpse of multimedia while still at UCLA pursuing her degree in design. She saw a tiny, black-and-white, interactive HyperCard stack designed by The Voyager Company and immediately knew her career path.
Her first job out of school was working at the Apple Multimedia Lab in San Francisco. She then moved on to Skywalker Ranch, working with George Lucas to design educational CD-ROMs. The rest has been interactive history — working with everyone from Kaleida to eBay, writing bestselling books, teaching, and speaking at conferences along the way.
In 1996, she co-founded Electravision, an award-winning Web design agency in San Francisco with clients such as Twentieth Century Fox, National Geographic, Microsoft, and Mall of America. Electravision’s work won awards, including Yahoo!’s Best of the Year, Site of the Day, and Best of the Web. Electravision also created the highly acclaimed online murder mystery series, Suspect, one of the Web’s first online entertainment series.
Recently, Lisa was an Associate Creative Director and Senior Producer at Disney where she managed the production of large-scale, large-budget, multilanguage Web sites for Disney’s theme parks and hotels around the world such as www.DisneyCruiseLine.com and www.HongKongDisneyland.com.
Lisa is now a design consultant helping companies shape their Web creative strategy. She is also an accomplished watercolor artist, and a signature member of the National Watercolor Society. You can see her paintings online at www.lopuck.com, and her Web portfolio at www.lopuck.com/portfolio.

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