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Sinopsis
Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to* Use the right keywords to trigger your ads* Figure your breakeven point* Write ads that reach your customers* Calculate return on investment* Use geo targeting* Track your ad results
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Peter Kent (Denver, CO) is currently an e-commerce consultant who specializes in search-engine optimization, including Pay Per Click technology. He has carried out search engine and pay per click campaigns. He is the former Vice President of Marketing at Indigio, a Web applications developer, where he worked on search engine optimization. He has worked online since 1984; written about the Internet since 1993; and authored many Internet-related books, periodical articles, and columns. His Geek News column ran in two Colorado newspapers. He founded the e-business service provider, BizBlast.com, and is the author of Search Engine Optimization FD. He will promote this book on his site at www.searchenginebulletin.com.
De la contraportada
Plan and launch your PPC campaign and keep track of itsprogress
If you want potential customers to form a traffic jam at yourWeb site, Pay Per Click just might do the trick. This book willhelp you decide! It tells you all about Google AdWords and Yahoo!Sponsored Search, targeting your customers, watching out for fraud,assessing the pros and cons of Pay Per Click, and making Pay PerClick work for you.
Discover how to
- Use the right keywords to trigger your ads
- Figure your breakeven point
- Write ads that reach your customers
- Calculate return on investment
- Use geo targeting
- Track your ad results
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Pay Per Click Search Engine Marketing For Dummies (For Dummies Series)
Publicado por
For Dummies, 2006
ISBN 10: 0471754943
ISBN 13: 9780471754947
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Nº de ref. del artículo: GOR006204424
Cantidad disponible: 1 disponibles
Imagen de archivo
Pay Per Click Search Engine Marketing For Dummies (For Dummies Series)
Publicado por
For Dummies, 2006
ISBN 10: 0471754943
ISBN 13: 9780471754947
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002145426
Cantidad disponible: 2 disponibles
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Pay Per Click Search Engine Marketing For Dummies (For Dummies Series)
Publicado por
John Wiley & Sons, 2006
ISBN 10: 0471754943
ISBN 13: 9780471754947
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Tapa blanda
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: wbs6643227522
Cantidad disponible: 1 disponibles
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Pay Per Click Search Engine Marketing for Dummies
Publicado por
For Dummies, 2006
ISBN 10: 0471754943
ISBN 13: 9780471754947
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.34. Nº de ref. del artículo: G0471754943I4N00
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Pay Per Click Search Engine Marketing for Dummies
Publicado por
For Dummies, 2006
ISBN 10: 0471754943
ISBN 13: 9780471754947
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.34. Nº de ref. del artículo: G0471754943I3N00
Cantidad disponible: 1 disponibles
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Pay Per Click Search Engine Marketing for Dummies
Publicado por
For Dummies, 2006
ISBN 10: 0471754943
ISBN 13: 9780471754947
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.34. Nº de ref. del artículo: G0471754943I4N00
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Pay Per Click Search Engine Marketing for Dummies
Publicado por
For Dummies, 2006
ISBN 10: 0471754943
ISBN 13: 9780471754947
Antiguo o usado
Paperback
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Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.34. Nº de ref. del artículo: G0471754943I4N00
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Pay Per Click Search Engine Marketing for Dummies
Publicado por
For Dummies, 2006
ISBN 10: 0471754943
ISBN 13: 9780471754947
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.34. Nº de ref. del artículo: G0471754943I3N00
Cantidad disponible: 1 disponibles
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Pay Per Click Search Engine Marketing For Dummies
Publicado por
For Dummies, 2006
ISBN 10: 0471754943
ISBN 13: 9780471754947
Antiguo o usado
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Librería: MusicMagpie, Stockport, Reino Unido
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Condición: Very Good. 1753695805. 7/28/2025 9:43:25 AM. Nº de ref. del artículo: U9780471754947
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Pay per Click Search Engine Marketing for Dummies
Publicado por
Wiley & Sons, Incorporated, John, 2006
ISBN 10: 0471754943
ISBN 13: 9780471754947
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Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP102128018
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