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Sinopsis
Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to* Use the right keywords to trigger your ads* Figure your breakeven point* Write ads that reach your customers* Calculate return on investment* Use geo targeting* Track your ad results
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Peter Kent (Denver, CO) is currently an e-commerce consultant who specializes in search-engine optimization, including Pay Per Click technology. He has carried out search engine and pay per click campaigns. He is the former Vice President of Marketing at Indigio, a Web applications developer, where he worked on search engine optimization. He has worked online since 1984; written about the Internet since 1993; and authored many Internet-related books, periodical articles, and columns. His Geek News column ran in two Colorado newspapers. He founded the e-business service provider, BizBlast.com, and is the author of Search Engine Optimization FD. He will promote this book on his site at www.searchenginebulletin.com.
De la contraportada
Plan and launch your PPC campaign and keep track of itsprogress
If you want potential customers to form a traffic jam at yourWeb site, Pay Per Click just might do the trick. This book willhelp you decide! It tells you all about Google AdWords and Yahoo!Sponsored Search, targeting your customers, watching out for fraud,assessing the pros and cons of Pay Per Click, and making Pay PerClick work for you.
Discover how to
- Use the right keywords to trigger your ads
- Figure your breakeven point
- Write ads that reach your customers
- Calculate return on investment
- Use geo targeting
- Track your ad results
"Sobre este título" puede pertenecer a otra edición de este libro.
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Pay Per Click Search Engine Marketing For Dummies
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For Dummies, 2006
ISBN 10: 0471754943
ISBN 13: 9780471754947
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Librería: Zoom Books East, Glendale Heights, IL, Estados Unidos de America
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Pay Per Click Search Engine Marketing for Dummies
Publicado por
For Dummies, 2006
ISBN 10: 0471754943
ISBN 13: 9780471754947
Antiguo o usado
Paperback
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Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.34. Nº de ref. del artículo: G0471754943I4N00
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Pay Per Click Search Engine Marketing for Dummies
Publicado por
For Dummies, 2006
ISBN 10: 0471754943
ISBN 13: 9780471754947
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.34. Nº de ref. del artículo: G0471754943I3N00
Cantidad disponible: 1 disponibles
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Pay Per Click Search Engine Marketing for Dummies
Publicado por
For Dummies, 2006
ISBN 10: 0471754943
ISBN 13: 9780471754947
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.34. Nº de ref. del artículo: G0471754943I4N00
Cantidad disponible: 1 disponibles
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Pay Per Click Search Engine Marketing For Dummies
Publicado por
For Dummies, 2006
ISBN 10: 0471754943
ISBN 13: 9780471754947
Antiguo o usado
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Librería: Bay State Book Company, North Smithfield, RI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. Nº de ref. del artículo: BSM.PA3O
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Pay Per Click Search Engine Marketing for Dummies
Publicado por
For Dummies, 2006
ISBN 10: 0471754943
ISBN 13: 9780471754947
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Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.34. Nº de ref. del artículo: G0471754943I4N00
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Pay Per Click Search Engine Marketing For Dummies
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For Dummies, 2006
ISBN 10: 0471754943
ISBN 13: 9780471754947
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Tapa blanda
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
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Pay Per Click Search Engine Marketing for Dummies
Publicado por
For Dummies, 2006
ISBN 10: 0471754943
ISBN 13: 9780471754947
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.34. Nº de ref. del artículo: G0471754943I3N00
Cantidad disponible: 1 disponibles
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Pay per Click Search Engine Marketing for Dummies
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Wiley & Sons, Incorporated, John, 2006
ISBN 10: 0471754943
ISBN 13: 9780471754947
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Pay per Click Search Engine Marketing for Dummies
Publicado por
Wiley & Sons, Incorporated, John, 2006
ISBN 10: 0471754943
ISBN 13: 9780471754947
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 13072694-6
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