From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations.
According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.
The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how:
"Sinopsis" puede pertenecer a otra edición de este libro.
About the Authors:
Robert Scoble helps run Microsoft’s Channel 9 Web site. He began his blog in 2000 and now has more than 3.5 million readers every year. Scoble’s blog has earned acclaim in Fortune magazine, Fast Company, and The Economist.
Shel Israel played a key strategic role in introducing some of technology’s most successful products, including PowerPoint, FileMaker, and Sun Microsystems workstations.He’s been an expert on innovation for more than twenty years.
An Excerpt from Naked Conversations:
Bloggings's Six Pillars: There are six key differences between blogging and any other communications channel. You can find any of them elsewhere. These are the Six Pillars of Blogging:
1.Publishable.Anyone can publish a blog.You can do it cheaply and post often. Each posting is instantly available worldwide.
2.Findable. Through search engines, people will find blogs by subject, by author, or both. The more you post, the more findable you become.
3.Social. The blogosphere is one big conversation. Interesting topical conversations move from site to site, linking to each other. Through blogs, people with shared interests build relationships unrestricted by geographic borders.
4.Viral. Information often spreads faster through blogs than via a newsservice. No form of viral marketing matches the speed and efficiency of a blog.
5.Syndicatable. By clicking on an icon, you can get free "home delivery" of RSS- enabled blogs into your e-mail software. RSS lets you know when a blog you subscribe to is updated, saving you search time. This process is considerably more efficient than the last- generation method of visiting one page of one web site at a time looking for changes.
6.Linkable. Because each blog can link to all others, every blogger has access to the tens of millions of people who visit the blogosphere every day.
You can find each of these elements elsewhere. None is, in itself, all that remarkable. But in final assembly, they are the benefits of the most powerful two-way Internet communications tool so far developed.Other Blogging Books
Blogging For Dummies
Buzz Marketing with Blogs For Dummies
Publishing a Blog with Blogger
"Talk WITH me."
Today's consumer craves human contact. We're sick to death of voicemail. Menus of options that never offer the option we need. A deluge of carefully spun "information" designed not to answer our concerns, but to influence our decisions. Mechanical voices telling us our call is important to them even as they refuse to answer it.
We're frustrated in our attempts to reach a live human being, and when we finally do, all too often it's someone who barely speaks our language and only reads from a script.
It is so surprising that the consumer distrusts the corporation?
Into this charged atmosphere comes a phenomenon called blogging. It's interactive. It's informal. It's peppered with misspellings, grammatical errors, and an occasional forbidden word.
It comes from a real person. And it allows the consumer to talk back.
Robert Scoble, author of the nation's best-read business blog, and veteran consultant Shel Israel believe bolgging is already changing the face of business. They show you how employee bloggers altered the public's perception of Microsoft. How an outspoken NBA team owner uses his blog to connect with fans. How small businesses and Fortune 500 companies alike can benefit from blogging, and how failing to use it properly can be disastrous.
In the totally forthright manner that defines a good blog, Scoble and Israel are equally honest about blogging's dangers. They examine the risk and how to manage them. And they have practiced what they preach. You'll read comments they receive when they publish early drafts of this book on their own blog.
Traditional corporate communication is one-way, and customers are tired of being talked at. They want to talk back. This landmark book shows you how to let them, and why your business may depend on it.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Wiley. Hardcover. Estado de conservación: New. 047174719X Brand new. Any book may show light shelf wear from warehouse storage and handling. Nº de ref. de la librería 39970
Descripción Wiley. Hardcover. Estado de conservación: New. 047174719X Brand new hard cover book. Nº de ref. de la librería 32615
Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 047174719X
Descripción 2006. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KS-9780471747192
Descripción John Wiley & Sons. Hardcover. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9780471747192
Descripción Paperback. Estado de conservación: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Nº de ref. de la librería 392472
Descripción Paperback. Estado de conservación: New. New condition. Softcover book, 1st Edition. (Read Description Before Buying), This is an international Edition. Black and White Book. ISBN or covers May Be Different From US Edition. Book may have Restricted Sales Disclaimer Wordings printed on cover. Books May Be Shipped From Overseas as per stock status. Nº de ref. de la librería 757331
Descripción Paperback. Estado de conservación: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Nº de ref. de la librería 13469
Descripción Wiley, 2006. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M047174719X
Descripción John Wiley and Sons Ltd, United States, 2006. Hardback. Estado de conservación: New. 1. Auflage. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations . According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers meaningful dialogue. Devoid of corporate speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You ll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways; blogging has changed the rules of communication and competition; you can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can t do without. Nº de ref. de la librería BZV9780471747192