The John Deere Way: Performance that Endures

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9780471706441: The John Deere Way: Performance that Endures

The John Deere Way presents timeless business lessons from one of America’s top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company’s management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes—and how to achieve it—The John Deere Way is the only way.

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From the Inside Flap:

As many former giants of the American industrial heartland fall prey to low-cost foreign competition and high domestic manufacturing costs, one U.S. company stands out as a shining example of growth, brand recognition, and phenomenal success in a globalized world. John Deere has done more than prevail in its primary market: With $19.9 billion in annual sales and 46,000 employees, this global powerhouse has expanded its highly respected brand name beyond agricultural equipment to become the world leader in forestry harvesting equipment and a major supplier of equipment for construction, lawn and turf care, and golf course maintenance, as well as financial services and managed health care.

How can a company founded in the early nineteenth century maintain such a high level of vitality in the constantly changing business climate of the twenty-first century? Can other organizations crack the secrets of this enduring firm's success and use them to enhance their own growth and profitability? In The John Deere Way, celebrated business author David Magee takes you behind the scenes to discover the timeless underlying principles and innovative practices that have enabled John Deere to continue to leap ahead of the competition for nearly 170 years.

Given unfettered access to the company, its archives, and its CEO Robert Lane, Magee soon discovered that the driving force behind this dynamic organization is a set of values and principles instilled at its inception by John Deere himself. From the day Deere developed the world's first commercially successful self-scouring steel plow in 1837 through to a remarkable series of innovations spearheaded by Robert Lane today, these principles have guided the company through good times and bad, helping it survive depressions and wars while making the most of prosperous times.

From "I will not put my name on a product that does not have in it the best that is in me," to "You cannot have enduring performance without trust," The John Deere Way shares each of these secrets for the first time. Then, it examines how Deere employees, from the CEO on down, strive to express each principle through their actions in the workplace every day. This close examination translates each of Deere's values into useable and proven leadership lessons that can invigorate any company of any size in any industry.

Complete with an insightful introduction from Deere & Company Chairman and CEO Robert Lane, The John Deere Way offers compelling and important reading for anyone interested in industrial history; cutting-edge business practices; or a good, old-fashioned American success story.

From the Back Cover:

Timeless business lessons from an American giant

Few companies have stood the test of time like John Deere, one of the world's most beloved and trusted brands. Since blacksmith John Deere developed the first commercially successful self-scouring steel plow in 1837, the company has provided customers the right products at the right time. From its trademark green and yellow tractors of all sizes to the popular Gator™ utility vehicle, the company is the leading provider of equipment and services for those who love and work the land, from farms and fields to golf courses to suburban backyards.

The secrets to John Deere's enduring success go far beyond its well-known popular products, however. The John Deere Way examines the qualities that have led to the company's enduring performance, providing useful lessons for business managers and people in their everyday lives. These include:

  • The importance of integrity
  • All relationships must be win-win
  • Grow on the strength of your roots
  • Put your brand to work (and protect it at all costs)
  • Create change through innovation

This straightforward insight into one of the world's greatest companies is a must-read for anyone who loves John Deere or is interested in learning how its commitment to simple-but-timeless values has led to more than a century-and-a-half of serving customers.

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Magee, David
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Descripción John Wiley and Sons Ltd, United States, 2005. Hardback. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. The John Deere Way presents timeless business lessons from one of America s top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company s management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes and how to achieve it The John Deere Way is the only way. Nº de ref. de la librería AAH9780471706441

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David Magee
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Descripción John Wiley and Sons Ltd, United States, 2005. Hardback. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. The John Deere Way presents timeless business lessons from one of America s top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company s management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes and how to achieve it The John Deere Way is the only way. Nº de ref. de la librería AAH9780471706441

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Descripción John Wiley and Sons Ltd. Hardback. Estado de conservación: new. BRAND NEW, The John Deere Way: Performance That Endures, David Magee, The John Deere Way presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company's management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes and how to achieve it The John Deere Way is the only way. Nº de ref. de la librería B9780471706441

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