The Competitive Edge: Pursuing the Competitive Edge - Tapa blanda

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ROBERT H. HAYES is the Philip Caldwell Professor of Business Administration, Emeritus, at the Harvard Business School. He has published widely; three of his articles won McKinsey Awards for the best articles published in the Harvard Business Review during those years. His latest book, Strategic Operations: Competing Through Capabilities (coauthored with Gary Pisano and David Upton ), was published in 1996. GARY P. PISANO is the Harry E. Figgie, Jr. Professor of Business Administration at the Harvard Business School. Since joining the Harvard faculty in 1988, he has taught both MBA and executive level courses on technology and operations management, operations strategy, competitive strategy, product development, the management of innovation, and health care. Pisano is a widely published author with over 25 research papers published in such journals as Management Science, Administrative Science Quarterly, and the Harvard Business Review. He has also written case studies on such companies as BMW, ITT-Automotive, Intel, and Eli Lilly. DAVID M. UPTON has been on the faculty of the Harvard Business School since 1989. He is currently course head for the required first-year MBA course in Technology and Operations Management and has taught second-year elective courses in Operations Strategy and Operations Improvement and Information Technology. STEVEN C. WHEELWRIGHT is the Edsel Bryant Ford Professor of Business Administration, Retired, at Harvard Business School. Along with Harvard colleagues Bob Hayes and Kim Clark, Professor Wheelwright has also published the highly regarded book, Dynamic Manufacturing: Creating the Learning Organization (Free Press, 1988).

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SEIZE OPPORTUNITIES THROUGH OPERATIONS!

In today s technology-intensive new economy, companies can no longer afford to view operations as a series of isolated technical problems. Those that do will not survive. To succeed, you have to be able to recognize competitive opportunities and know how to apply operating capabilities to take advantage of them.

In Operations, Strategy, and Technology: Pursuing the Competitive Edge the long-awaited follow-up to the highly successful classic, Restoring Our Competitive Edge Robert Hayes, Gary Pisano, David Upton, and Steven Wheelwright take a fresh look at the foundations of corporate success. These four authors, all leading authorities from the Harvard Business School, show how to achieve a competitive edge through superior operations in a competitive environment that is increasingly global in scope, reliant on information technology, and comprised of networks of suppliers and collaborations.

FEATURES

• Focuses on the basic principles that create the foun dation for an organization s operational success and describes how to strategically manage operating and technology resources.
• Provides an overall framework for thinking about the management of a firm s operations functions, rather than specific tools and techniques.
• Addresses key topics such as corporate networks, information technology, process development, project management, and different ways of managing operating improvement.
• Provides the latest thinking on operations strategy, capacity planning, and outsourcing/vertical integration, based on the latest academic research and corporate experience.
• Includes examples in manufacturing and services, including intel, Yahoo! McDonald s, and Dell.