Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions - Tapa dura

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Judy Allen is highly regarded as an expert in the field of event planning. She is founder and President of Judy Allen Productions, a full--service event planning production company that specializes in consulting on strategic event design, as well as in designing, producing, and orchestrating special events worldwide. Judy has created special events in over thirty countries for up to 2,000 guests at a time. She has designed and produced memorable events such as Disney's opening--night gala for Beauty and the Beast, and coordinated Norman Jewison's 25th anniversary celebration for Fiddler on the Roof. The events she has done range from very exclusive VIP events to multimillion--dollar, multimedia extravaganzas such as new car product launches. Judy has been involved not only in event design, but also in multimedia stage production and show flow. Judy is also the author of The Business of Event Planning: Behind--the--Scenes Secrets of Successful Special Events (John Wiley & Sons, 2002) and Event Planning Ethics and Etiquette: A Principled Approach to the Business of Special Event Management (John Wiley & Sons, 2003). She has written a series of weekly columns on event planning for the New York Post Page Six.com, and is a frequent contributor to industry publications such as Meetings and Incentives Magazine. Judy Allen can be reached at judyallen@on.aibn.com.

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For event planners, there's no such thing as a dress rehearsal!

Any event you plan and stage is a reflection of your company's image from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Special events are fraught with thousands of details, and have to come off without a hitch. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, planning and executing the project is like a high-wire act without the safety nets. Event Planning gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on every aspect of organizing and managing special events:

• Choosing the best venue
• Preparing and managing the budget
• Scheduling and staffing
• Coordinating food and beverage, décor, entertainment, and themes
• Working with professionals, such as public relations firms and creative directors.

• Includes sample costing forms to help you generate a detailed project plan and budget.
• Explains what you need to ask before you contract with suppliers.
• Is loaded with practical tips and examples that will help you avoid expensive mistakes.
• Features a companion website with forms from the book, additional forms, author Q&A, and more.

• Corporate in-house event planners
• Public relations and communications companies, and their clients
• Marketing and corporate communications professionals
• Fundraisers and not-for-profit organizations
• Professionals in the hospitality and entertainment industries.