Research Methods for Business: A Skill-building Approach - Tapa dura

Sekaran, Uma S.

 
9780471618898: Research Methods for Business: A Skill-building Approach

Sinopsis

Designed specifically for courses in business research, this textbook covers all areas of business, from management and marketing to accounting and finance. It provides guidance for conducting systematic research and producing sound reports.

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Reseña del editor

Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.

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