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Profitable Exporting: A Complete Guide to Marketing Your Products Abroad - Tapa dura

Gordon, John S.; Arnold, Jack R.

 
9780471575146: Profitable Exporting: A Complete Guide to Marketing Your Products Abroad

Sinopsis

This introduction to the export business provides readers with an understanding of the issues, practices and techniques involved, and an appreciation of the strategies necessary for success in this rapidly evolving world market.

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Reseña del editor

A one-stop source containing all the information needed to successfully export products and services. Walks readers through the entire process of international trade--guiding them through the maze of agencies and their forms, defining terminology, detailing the business climate and culture of the U.S.'s major trading partners. Discusses tariffs and quotas, government development programs and variations on the export theme such as countertrade, foreign exchange and indirect exports. Features special chapters on exporting goods and services to China, Canada, Japan, Taiwan and the European community.

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