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Sinopsis
Book by Aaker David A
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Reseña del editor
This guide includes advice on strategic planning and related topics such as external analysis, differentiation, pre-emptive strategic moves, internal analysis, sustainable competitive advantages and more.
Reseña del editor
This Third Edition includes substantial new material on a variety of topics. It's a comprehensive guide to strategic planning and covers subjects such as external analysis, differentiation; preemptive strategic moves, internal analysis, strategies in declining markets, sustainable competitive advantage, and much more.
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- EditorialJohn Wiley & Sons Inc
- Año de publicación1992
- ISBN 10 0471557226
- ISBN 13 9780471557227
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas416
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Developing Business Strategies
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Very Good condition. Good dust jacket. 3rd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Nº de ref. del artículo: R11C-03482
Cantidad disponible: 1 disponibles