Developing Business Strategies (Ronald Series on Marketing Management) - Tapa dura

Aaker, David A.

 
9780471557227: Developing Business Strategies (Ronald Series on Marketing Management)

Sinopsis

This guide includes advice on strategic planning and related topics such as external analysis, differentiation, pre-emptive strategic moves, internal analysis, sustainable competitive advantages and more.

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Reseña del editor

This guide includes advice on strategic planning and related topics such as external analysis, differentiation, pre-emptive strategic moves, internal analysis, sustainable competitive advantages and more.

Reseña del editor

This Third Edition includes substantial new material on a variety of topics. It's a comprehensive guide to strategic planning and covers subjects such as external analysis, differentiation; preemptive strategic moves, internal analysis, strategies in declining markets, sustainable competitive advantage, and much more.

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