Designed as a handbook for those creating and supervising newspaper and magazine advertising as well as other forms of promotion, this text covers such aspects as telemarketing and mail shots in individual chapters. A detailed checklist is included for each type of promotional activity.
"Sinopsis" puede pertenecer a otra edición de este libro.
A nitty-gritty advertising guide to create or supervise successful ad and promotion campaigns. Covers the specifics of magazine and newspaper advertising along with flyers, brochures, direct mail pieces, telemarketing, conventions and trade shows, radio and TV promotions. The mechanics of design, format and production are detailed. Includes a slew of practical checklists.
"Sobre este título" puede pertenecer a otra edición de este libro.
Librería: Library House Internet Sales, Grand Rapids, OH, Estados Unidos de America
Softcover. Condición: Fair. No Jacket. A nitty-gritty advertising guide to create or supervise successful ad and promotion campaigns. Covers the specifics of magazine and newspaper advertising along with flyers, brochures, direct mail pieces, telemarketing, conventions and trade shows, radio and TV promotions. The mechanics of design, format and production are detailed. Includes a slew of practical checklists. Former library book. Shows more than the usual amount of shelf wear. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Ex-Library. Nº de ref. del artículo: 123678208
Cantidad disponible: 1 disponibles
Librería: Richard's Books, Boise, ID, Estados Unidos de America
Paperback. Condición: Good. COVER HAS CORNER CREASE AND SHELF WEAR. 246 PAGE TEXT HAS LIGHT WEAR. BUSINESS. 7'' X 10''. WE USE BUBBLE MAILERS. Nº de ref. del artículo: 032411
Cantidad disponible: 1 disponibles
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Condición: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Nº de ref. del artículo: J08O-00393
Cantidad disponible: 1 disponibles