The Complete Mail Order Source Book: Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program (Wiley Small Business S.) - Tapa blanda

Kremer, John

 
9780471553878: The Complete Mail Order Source Book: Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program (Wiley Small Business S.)

Sinopsis

Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.

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Reseña del editor

Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.

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Otras ediciones populares con el mismo título

9780471553861: The Complete Mail Order Source Book: Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program (Wiley Small Business S.)

Edición Destacada

ISBN 10:  0471553867 ISBN 13:  9780471553861
Editorial: John Wiley & Sons Inc, 1992
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