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Sinopsis
Noted for its numerous cases, this comprehensive textbook focuses on all aspects of planning, co-ordinating and executing marketing strategy. It includes the main terms and concepts associated with marketing management, as well as a wide range of cases which provide readers with opportunities to apply what they have learned by solving realistic marketing problems. As such, it can be used on both marketing management and marketing strategy courses at undergraduate and particularly MBA levels. Coverage of marketing research, cases on consumer products and foreign companies doing business in the USA, and three new chapters addressing competitive analyses and product positioning, direct marketing and sales promotion are integrated throughout the book.
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Reseña del editor
Noted for its numerous cases, this comprehensive textbook focuses on all aspects of planning, co-ordinating and executing marketing strategy. It includes the main terms and concepts associated with marketing management, as well as a wide range of cases which provide readers with opportunities to apply what they have learned by solving realistic marketing problems. As such, it can be used on both marketing management and marketing strategy courses at undergraduate and particularly MBA levels. Coverage of marketing research, cases on consumer products and foreign companies doing business in the USA, and three new chapters addressing competitive analyses and product positioning, direct marketing and sales promotion are integrated throughout the book.
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- EditorialJohn Wiley & Sons Inc
- Año de publicación1994
- ISBN 10 0471552550
- ISBN 13 9780471552550
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas976
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Marketing Management: Text and Cases
Publicado por
Wiley, U.S.A., 1994
ISBN 10: 0471552550
ISBN 13: 9780471552550
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Librería: Anderson Book, Provo, UT, Estados Unidos de America
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Hardcover. Condición: Very Good. Estado de la sobrecubierta: None. Nº de ref. del artículo: 14486
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Marketing Management: Text and Cases
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.85. Nº de ref. del artículo: G0471552550I3N00
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Marketing Management: Text and Cases
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Paperback. Condición: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_409967387
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Marketing Management: Text and Cases
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_418382962
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Marketing Management: Text and Cases
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Condición: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. Nº de ref. del artículo: BSM.JW1S
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Marketing Management Text and Cases 6th Edition Instructors Free Copy
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Hardcover. Condición: Very Good. Sixth Edition. Instructors Free Copy Text appears to be clean. Cover has some wear and corner bumps. Spine is in very good condition. Instructors Free Copy Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0471552550. ISBN/EAN: 9780471552550. Pictures of this item not already displayed here available upon request. Inventory No: 1561046661. Nº de ref. del artículo: 1561046661
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MARKETING MANAGEMENT - TEXT AND CASES
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Condición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Nº de ref. del artículo: ABEJUNE24-98695
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Marketing Management: Text and Cases
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paperback. Condición: New. In shrink wrap. Looks like an interesting title! Nº de ref. del artículo: Q-0471552550
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