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Investing in Intangible Assets: Finding and Profiting from Hidden Corporate Value (Wiley Finance) - Tapa dura

Parr, R.M.

 
9780471530381: Investing in Intangible Assets: Finding and Profiting from Hidden Corporate Value (Wiley Finance)

Sinopsis

Reveals the hidden "magic" of intangible assets - patents, trademarks, formulas, copyrights and brands - and explains in non-technical language how they fuel growth and profitability, and therefore increase stock value.

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Reseña del editor

Intangible assets, such as patents, trademarks, formulas and copyrights, are increasingly the primary source of earnings, growth, and investment success. Reveals the hidden value of intangible assets for investors. Identifies all types of intangibles and explains, in clear, non-technical language, how intangibles fuel growth and profitability, and thereby stock values.

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