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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences - Tapa blanda
Sinopsis
A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn:
* How to select a marketable subject and test market any seminarfor about $1,000 or less
* How to develop a dynamic program and effective programmaterials
* How to create a powerful, registration producing marketingstrategy and design winning promotional materials
* How to assess promotional effectiveness and fine-tune marketingto increase sales
* How to evaluate and choose where and when to conduct your seminaror workshop
* How to select hotel and conference facilities
* How to price your program to ensure maximumregistrations/profitability
* How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices
* How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
HOWARD L. SHENSON, CMC, is an internationally recognized authority on the marketing of seminars, information products, and consulting services. His creative strategies have been responsible for the sale of more than one million seminar registrations. He has written a number of bestselling books, including The Contract and Fee-Setting Guide for Consultants and Professionals and Shenson on Consulting, both published by Wiley.
De la contraportada
A complete guide to succeeding in today?s burgeoning seminar business?from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business?seminars, workshops, classes, conferences?is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You?ll learn:
- How to select a marketable subject and test market any seminar for about $1,000 or less
- How to develop a dynamic program and effective program materials
- How to create a powerful, registration producing marketing strategy and design winning promotional materials
- How to assess promotional effectiveness and fine-tune marketing to increase sales
- How to evaluate and choose where and when to conduct your seminar or workshop
- How to select hotel and conference facilities
- How to price your program to ensure maximum registrations/profitability
- How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services
- How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Publicado por
John Wiley & Sons, Inc, 1990
ISBN 10: 0471527092
ISBN 13: 9780471527091
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00059696461
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Publicado por
John Wiley & Sons, Inc (edition 1), 1990
ISBN 10: 0471527092
ISBN 13: 9780471527091
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Publicado por
John Wiley & Sons, Inc, 1990
ISBN 10: 0471527092
ISBN 13: 9780471527091
Antiguo o usado
Tapa blanda
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
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How to Develop and Promote Successful Seminars and Workshops : The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Publicado por
Wiley & Sons, Incorporated, John, 1991
ISBN 10: 0471527092
ISBN 13: 9780471527091
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Publicado por
John Wiley & Sons, Inc, 1990
ISBN 10: 0471527092
ISBN 13: 9780471527091
Antiguo o usado
Tapa blanda
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00069956739
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Confere
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Confere
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780471527091
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