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Sinopsis
No matter how clever the advertising campaign, or aggressive the marketing efforts, most people are happiest buying products or services that have been recommended by someone they know and trust. The aim of this guide is to help owners and managers of small to medium-sized businesses harness and direct the powerful force of word-of-mouth. It introduces a marketing tool called the "Talk Factor" - a systematic proactive program that uses satisfied customers to sell for you. It includes how to limit the damage of negative word-of-mouth; how to launch a new product or service; and how to mount a word-of-mouth marketing blitz.
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Reseña del editor
No matter how clever the advertising campaign, or aggressive the marketing efforts, most people are happiest buying products or services that have been recommended by someone they know and trust. The aim of this guide is to help owners and managers of small to medium-sized businesses harness and direct the powerful force of word-of-mouth. It introduces a marketing tool called the "Talk Factor" - a systematic proactive program that uses satisfied customers to sell for you. It includes how to limit the damage of negative word-of-mouth; how to launch a new product or service; and how to mount a word-of-mouth marketing blitz.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialJohn Wiley & Sons Inc
- Año de publicación1991
- ISBN 10 0471524956
- ISBN 13 9780471524953
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas272
- Contacto del fabricanteno disponible
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Word-of-mouth Marketing
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Hardcover. Condición: Very Good. Word-of-mouth Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780471524953
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Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780471524953
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Word-of-Mouth Marketing
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Wiley & Sons, Incorporated, John, 1991
ISBN 10: 0471524956
ISBN 13: 9780471524953
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Librería: Better World Books: West, Reno, NV, Estados Unidos de America
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Word-of-Mouth Marketing
Publicado por
Wiley & Sons, Incorporated, John, 1991
ISBN 10: 0471524956
ISBN 13: 9780471524953
Antiguo o usado
Tapa dura
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Condición: Good. Reprint. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP82407707
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Word-of-Mouth Marketing
Publicado por
Wiley & Sons, Incorporated, John, 1991
ISBN 10: 0471524956
ISBN 13: 9780471524953
Antiguo o usado
Tapa dura
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Condición: Very Good. Reprint. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 11897127-75
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