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Write Great Advertisements: A Step-by-step Approach - Tapa dura

Klein, Erica Levy

 
9780471524182: Write Great Advertisements: A Step-by-step Approach
Tapa dura
ISBN 10: 0471524182 ISBN 13: 9780471524182
Editorial: John Wiley & Sons Inc, 1990

Sinopsis

This practical guide explodes the myth that copywriting is the exclusive domain of the talented few. The author (whose clients include AT&T and Manufacturer's Hanover) demystifies copywriting by transforming it into a straightforward process, breaking down advertising writing into a series of simple steps that anyone can use to create effective print ads, direct mail packages, and radio and television commercials.

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Reseña del editor

This practical guide explodes the myth that copywriting is the exclusive domain of the talented few. The author (whose clients include AT&T and Manufacturer's Hanover) demystifies copywriting by transforming it into a straightforward process, breaking down advertising writing into a series of simple steps that anyone can use to create effective print ads, direct mail packages, and radio and television commercials.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
John Wiley & Sons Inc
Año de publicación
1990
Idioma
Inglés
ISBN 10 
0471524182
ISBN 13 
9780471524182
Encuadernación
Tapa dura
Número de páginas
190
Contacto del fabricante
no disponible
Persona responsable
no disponible