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Write Great Ads P: A Step-by-step Approach - Tapa blanda

A. Klein, Eric

 
9780471507031: Write Great Ads P: A Step-by-step Approach
Tapa blanda
ISBN 10: 0471507032 ISBN 13: 9780471507031
Editorial: John Wiley & Sons, 1990

Sinopsis

You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write *ADS* Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn:
* How to zero in on the key features and benefits of your ad
* How to write a headline that really sells
* How to come up with an original, effective selling concept
* How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales!
This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. "This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications."

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

ERICA LEVY KLEIN is President of Klein & Kroll, Inc., a St. Louis marketing agency, an instructor at the Washington University Department of Journalism and Communications, and a nationally syndicated newspaper columnist.

De la contraportada

You don?t have to be especially "creative." And you can forget about writer?s block. Because now, even if you?ve never written advertising before, there?s a simple proven way to Write *ADS* Great copywriters aren?t born. They?re made! That?s because writing isn?t a talent you?re born with?it?s a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You?ll learn:

  • How to zero in on the key features and benefits of your ad
  • How to write a headline that really sells
  • How to come up with an original, effective selling concept
  • How to put all the facts together and craft an irresistible call to action?guaranteed to pull in sales!
This one-of-a-kind workbook breaks advertising down into simple steps that anyone?no matter what your level of experience?can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. "This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals?all in good, clear, no-nonsense English?and an overall good reference for anyone interested in better communications."

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
John Wiley & Sons
Año de publicación
1990
Idioma
Inglés
ISBN 10 
0471507032
ISBN 13 
9780471507031
Encuadernación
Tapa blanda
Número de páginas
192
Contacto del fabricante
no disponible
Persona responsable
no disponible