This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.
"Sinopsis" puede pertenecer a otra edición de este libro.
This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.
"Sobre este título" puede pertenecer a otra edición de este libro.
Librería: Asano Bookshop, Nagoya, AICHI, Japon
Condición: Good. Paperback, 290pp, wear to cover, slightly soiled edges, interior text clean, no markings, binding tight. Nº de ref. del artículo: b11503
Cantidad disponible: 1 disponibles