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Small Business Management 5e (Wiley Series in Management) - Tapa blanda

B. Pickle, Hal

 
9780471500711: Small Business Management 5e (Wiley Series in Management)

Sinopsis

This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.

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Acerca del autor

Hal B. Pickle and Royce L. Abrahamson are the authors of Small Business Management, 5th Edition, published by Wiley.

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