Brands: Visions and Values (Society of Investment Professions) - Tapa dura

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JOHN GOODCHILD is joint editor of Professional Investor and has contributed articles on investment theory and practice to numerous magazines. He co-edited, with Paul Hewitt, a collection of essays on the enlisted securities market, which was published by the IIMR (now UKSIP). Originally an analyst with Mullens & Co., John Goodchild is now an Associate with KBR, a London stockbrokers. CLIVE CALLOW has had widespread experience in financial business news, starting as an editorial assistant in the newsroom of The Financial Times in the 1960s. After working for a US based publication specialising in the petroleum industry, he joined The Times , where he covered the early days of the North Sea oil search. His book, Power from the Sea , remains one of the best early accounts of this major UK industrial enterprise. Subsequently he became an oil analyst, helping to form the London Oil Analysts Group. Clive Callow is Joint Editor of Professional Investor and is also an associate of KBR. John Goodchild and Clive Callow are the editors of Doubletakes , also published by John Wiley & Sons, Ltd.

De la solapa interior

In recent years, accelerated by the advent of the Internet, brand value has become intertwined with the success of a business. Indeed, often the primary reason for an acquisition will be the brand name and market penetration that the name brings. This book features contributions by respected authorities on the role of brands, from a legal, accounting, investment and corporate perspective.

The book contains a diverse series of opinions and perspectives, and features contributions on the following subjects:

• The Role of Brands in Business

• The Accounting Perspective

• Internet Branding: Brave New World?