The first edition of Managing Innovation has become established as the leading textbook on innovation and technology management in the European market. The authors are leading international figures in their field and the new edition will include coverage of the latest, most up-to-date research on the management of innovation The aim is to provide a management text for postgraduate students of MBA and MSc courses which covers the management of technological, market and organisational innovation in a comprehensive but accessible manner. Each of the chapters draws on the latest research to develop frameworks for students to understand and apply the material, and includes brief case studies to illustrate key themes.
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JOE TIDD is Professor of Technology and Innovation Management at Science and Technology Policy Research (SPRU) University of Science JOHN BESSANT is Professor of Technology Management at the Centre for Research in Innovation Management (CENTRIM) at Brighton Business School, University of Brighton KEITH PAVITT is RM Phillips Professsor of Science and Technology Policy Studies at the Science and Technology Policy Research (SPRU), University of Sussex.
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Condición: Bueno. : La segunda edición de 'Managing Innovation' se ha consolidado como un libro de texto líder en la gestión de la innovación y la tecnología en el mercado europeo. Los autores son figuras internacionales destacadas en su campo, y esta nueva edición incluye la cobertura de las investigaciones más recientes sobre la gestión de la innovación. El objetivo es proporcionar un texto de gestión para estudiantes de posgrado de cursos MBA y MSc que cubra la gestión de la innovación tecnológica, de mercado y organizativa de una manera completa pero accesible. Cada capítulo se basa en las últimas investigaciones para desarrollar marcos para que los estudiantes comprendan y apliquen el material, e incluye breves estudios de caso para ilustrar temas clave. EAN: 9780471496151 Tipo: Libros Categoría: Tecnología|Negocios y Economía Título: Managing Innovation Autor: Joe Tidd| John Bessant| Keith Pavitt Editorial: Wiley Idioma: en Páginas: 464 Formato: tapa blanda. Nº de ref. del artículo: Happ-2025-06-19-d26364ba
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Paperback. Condición: Very Good. Managing Innovation 2nd ed. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780471496151
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780471496151
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