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Sinopsis
Páginas:276Géneros:12:KJS:Sales&marketing12:KJSA:Advertising12:KJSM:MarketresearchSinopsis:
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Críticas
"...extremely practical...if youa re planning to buy research...this will give you all the ammunition you need...well worth a read." (Admap, December 2001)
Reseña del editor
The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but a lot of this information will be its own internal data, rather than information being supplied by an external market research agency. In the future the successful marketing executives will be those who can quickly assimilate the plethora of incoming information about their markets and their customers, and from this information see the "big picture" and then take intelligent action. In the new Millennium, those who survive and flourish in marketing will be those who can quickly identify the a messagesa that are often hidden deep in their market and customer information. People who can see a shapes and patternsa in data will be the ones who will successfully change and improve their organizations. The successful will be those who can quickly reject extraneous information and identify the overarching trends and themes that can be detected from different combinations of marketing evidence. Those who fail will be those who are overwhelmed with the minutia of information and are unable to get on top of what this growing mountain of marketing information is really telling them. This book provides the way forward for all marketers faced with the above challenges. It highlights the basic principles about information, acknowledging the fact that we are entering a new era that is well away from the old fashioned model of a market research agency supplying survey type data. Increasingly, this process will be replaced with a much more instantaneous process where data from different sources -- internal and external -- are quickly fired at the marketer, with he/she being expected to make immediate sense of it. Inside Information is one of the first to respond to this new information era for understanding information. The book is a user friendly, very accessible book for the marketing manager who needs to process mountains of marketing information, but who will not have the time, or inclination to read detailed texts.
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- EditorialJohn Wiley & Sons
- Año de publicación2001
- ISBN 10 0471495433
- ISBN 13 9780471495437
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de edición1
- Número de páginas276
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Inside Information : Making Sense of Marketing Data
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Wiley & Sons, Incorporated, John, 2001
ISBN 10: 0471495433
ISBN 13: 9780471495437
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Inside Information : Making Sense of Marketing Data
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Condición: Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Nº de ref. del artículo: V17B-04136
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Inside Information: Making Sense of Marketing Data
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Inside Information: Making Sense of Marketing Data
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Hardcover. Condición: Very Good. Inside Information: Making Sense of Marketing Data This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780471495437
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Inside Information: Making Sense of Marketing Data
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Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780471495437
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Inside Information: Making Sense of Marketing Data (Business)
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John Wiley & Sons, 2001
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Inside Information : Making Sense of Marketing Data
Publicado por
Wiley & Sons, Incorporated, John, 2001
ISBN 10: 0471495433
ISBN 13: 9780471495437
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Condición: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP26181492
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Inside Information : Making Sense of Marketing Data
Publicado por
Wiley & Sons, Incorporated, John, 2001
ISBN 10: 0471495433
ISBN 13: 9780471495437
Antiguo o usado
Tapa dura
Original o primera edición
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP29649923
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Inside Information: Making Sense of Marketing Data
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ISBN 10: 0471495433
ISBN 13: 9780471495437
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Inside Information : making sense of marketing data / D. V. L. Smith & J. H. Fletcher.
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Chichester, West Sussex [etc.] : Wiley, c ., 2001
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ISBN 13: 9780471495437
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[XII], 260 pp. : fig. Gr. 8°. Orig. artificial leather with silver-lettering on spine, and DJ. Condition: with reading-traces, very good! Nº de ref. del artículo: 12494
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