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Strategic Market Relationships: From Strategy to Implementation - Tapa blanda

Donaldson, Bill; O'Toole, Tom

 
9780471494430: Strategic Market Relationships: From Strategy to Implementation
Tapa blanda
ISBN 10: 0471494437 ISBN 13: 9780471494430
Editorial: John Wiley & Sons Ltd, 2001

Sinopsis

Marketing has evolved rapidly both as an academic and practical discipline and is now regarded as a fundamental part of the activities of most progressive business and organizations. "Strategic Market Relationships" provides a re-examination of the nature and scope of marketing as a subject and develops ideas about how organizations originate, sustain and develop relationships with their customers and suppliers.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

BILL DONALDSON is Director of Marketing and a Senior Lecturer at the Strathclyde Graduate Business School TOM O'TOOLE is Head of the Management and Organisation department at Waterford Institute of Technology where he lectures in business strategy and international marketing

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
John Wiley & Sons Ltd
Año de publicación
2001
Idioma
Inglés
ISBN 10 
0471494437
ISBN 13 
9780471494430
Encuadernación
Tapa blanda
Número de páginas
304
Contacto del fabricante
no disponible
Persona responsable
no disponible