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Electronic Commerce: B2c Strategies and Models (John Wiley Series in Information Systems) - Tapa dura

Elliott, Steve; Elliot

 
9780471487050: Electronic Commerce: B2c Strategies and Models (John Wiley Series in Information Systems)
Tapa dura
ISBN 10: 0471487058 ISBN 13: 9780471487050
Editorial: John Wiley & Sons, 2002

Sinopsis

Despite upheaval, industry continues to embrace the concepts of electronic commerce. Yet a major barrier to widespread implementation is uncertainty within organizations as how best to proceed. This proven guide to the implementation of B2C e-commerce addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading players in each of six economies. The countries represent a broad range of environments to identify issues that may be specific to a particular market, and the firms have been selected as significant examples of Internet retailing in industry sectors recognized as leaders in the use of the Internet.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

STEVE ELLIOTT commenced his career in the computer industry and has worked internationally in business, government, education and with the United Nations. He is Professor and Head of the Central Coast School of e Business & Management at the University of Newcastle, Australia, and was previously Director of the IT Research Centre at the University of New South Wales, Sydney. He holds a PhD in Strategic IS Planning from Warwick Business School, and has qualifications in Economics and IS.

Professor Elliot's main interest is the strategic management of technology-enabled innovation by organizations, particularly the management of innovation in Electronic Business. He initiated and managed the international study of successful implementations of business-to-consumer e-commerce on which this book is based, and is currently exploring the impact of e-business on the banking industry.

Steve Elliot chairs the International Federation of Information Processing (IFIP) Working Group 8.4, E-Business: Multi-disciplinary research and practice.

De la contraportada

Electronic commerce has overcome the tech-wrecks of recent times and is now accepted as the future of business, yet a major barrier to its more widespread and successful implementation remains - the continuing uncertainty among organizations of how best to put e-commerce principles into practice.

Based on research in six economies - the UK, USA, Denmark, Greece, Hong Kong (China) and Australia - the book addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of B2C electronic commerce in each economy.

Demonstrating 'best practice' by examining and comparing these international examples of success, the book provides entrepreneurs and senior managers with insights that will help them plan and implement strategy for successful internet-based business innovation.

De la solapa interior

A much-needed look at real e-commerce success stories across a broad range of countries and environments to identify issues specific to a particular market. Bringing together contributions from internationally renowned researchers, the firms that have been selected are recognized as leaders in the use of the Internet, from sectors including: travel, books, music, technology sales, gifts, groceries and general merchandise.

Of value to senior and middle managers and both corporate and independent management consultants, this book will also be of interest to MBA students, post-graduate students of business and IT-related subjects, and others confronted by the necessity for Internet-based business innovation who are unsure how best to proceed.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
John Wiley & Sons
Año de publicación
2002
Idioma
Inglés
ISBN 10 
0471487058
ISBN 13 
9780471487050
Encuadernación
Tapa dura
Número de páginas
372
Editor
Elliott Steve
Contacto del fabricante
no disponible
Persona responsable
no disponible