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Book by Temporal Paul
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas:
"...a description of what brand management is, but also a manifesto for the exciting interdisciplinary challenge it should be..."(Marketing, 17 April 2003)
Reseña del editor:
Branding your firm's future-with success More than a name game, product branding is often a high-stakes gamble-even when there's substantial market research behind it. The Classic Coke fiasco is just one example. With millions of dollars at stake each time out, companies can't afford branding strategies that can't stand up in the marketplace. Representing the brain trust in brand management, Paul Temporal's Advanced Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies. Strategies such as brand stretching and brand architecture are described, especially as tools for managing the total brand experience and value. The book also includes a brand management toolkit, which provides checklists and exercises, as well as global and Asian case studies. This indispensable practitioner's guide will help companies secure lasting brand equity for their products.
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- EditorialJohn Wiley & Sons (Asia) Pte Ltd
- Año de publicación2002
- ISBN 10 047147925X
- ISBN 13 9780471479253
- EncuadernaciónTapa dura
- Número de páginas312
- Valoración
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Advanced Brand Management
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Advanced Brand Management
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Descripción Hardcover. Condición: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.55. Nº de ref. del artículo: G047147925XI3N01
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Advanced Brand Management
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ISBN 13: 9780471479253
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Descripción Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00028777009
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Advanced Brand Management: From Vision to Valuation
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Wiley
(2002)
ISBN 10: 047147925X
ISBN 13: 9780471479253
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Advanced Brand Management: From Vision to Valuation
Publicado por
John Wiley & Sons
(2002)
ISBN 10: 047147925X
ISBN 13: 9780471479253
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Descripción Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780471479253. Nº de ref. del artículo: 8724279
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Imagen de archivo
Advanced Brand Management
Publicado por
Wiley
(2002)
ISBN 10: 047147925X
ISBN 13: 9780471479253
Antiguo o usado
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Descripción Hardcover. Condición: Good. Estado de la sobrecubierta: Good. 240 pages. dj wornBranding your firm's future-with success Mo re than a name game, product branding is often a high-stakes gamb le-even when there's substantial market research behind it. The C lassic Coke fiasco is just one example. With millions of dollars at stake each time out, companies can't afford branding strategie s that can't stand up in the marketplace. Representing the brain trust in brand management, Paul Temporal's Advanced Brand Managem ent presents the highly sophisticated branding techniques used by some of the world's leading companies. Strategies such as brand stretching and brand architecture are described, especially as to ols for managing the total brand experience and value. The book a lso includes a brand management toolkit, which provides checklist s and exercises, as well as global and Asian case studies. This i ndispensable practitioner's guide will help companies secure last ing brand equity for their products. Nº de ref. del artículo: 2774m
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