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Sinopsis
Hotel and Lodging Management, Second Edition prepares readers to succeed as managers in the hotel and lodging industry, while developing a solid foundation for a long and successful career. This comprehensive resource combines detailed presentations of each department in a hotel or lodging establishment along with a close examination of organizational structure and the interdependent relationship among departments. This updated Second Edition presents:* New, completely updated chapters on human resources and the sales and marketing departments* Up-to-date case studies reflecting the latest management trends and issues* Profiles of industry pioneers working at all types of properties, from small motels to five-star hotels* New sections on yield management, lodging environments, franchise companies, and management organizationsHotel and Lodging Management, Second Edition is a comprehensive tool to help readers develop the understanding, knowledge, and skills to be tomorrow's management leaders.. NOTA: El libro no está en español, sino en inglés.
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Acerca del autor
Alan T. Stutts is President of Brown College. He has received the Stevenson-Fletcher Academic Excellence Award from the Counsel of Hotel, Restaurant, and Institutional Educators International (CHRIE), and the Lamp of Knowledge Award from the Educational Institute of the American Hotel and Lodging Association. He is the author of four books and numerous articles, and is the editor of several publications.
James F. Wortman is a lecturer at the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston, where he teaches hotel management and is Director of the Office of Gaming Education and Research.
De la contraportada
The updated edition of the complete resource for a successful career in hotel and lodging management
Hotel and Lodging Management, Second Edition Hotel and Lodging Management, Second Edition Hotel and Lodging Management, Second Edition prepares readers to succeed as managers in the hotel and lodging industry, while developing a solid foundation for a long and successful career. This comprehensive resource combines detailed presentations of each department in a hotel or lodging establishment along with a close examination of organizational structure and the interdependent relationship among departments.
This updated Second Edition presents:
- New, completely updated chapters on human resources and the sales and marketing departments
- Up-to-date case studies reflecting the latest management trends and issues
- Profiles of industry pioneers working at all types of properties, from small motels to five-star hotels
- New sections on yield management, lodging environments, franchise companies, and management organizations
Hotel and Lodging Management, Second Edition is a comprehensive tool to help readers develop the understanding, knowledge, and skills to be tomorrow's management leaders.Hotel and Lodging Management, Second Edition is a comprehensive tool to help readers develop the understanding, knowledge, and skills to be tomorrow's management leaders.
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