Strategic Management: Creating Value in a Turbulent World - Tapa blanda

Acerca del autor

Peter FitzRoy is a Professor in the MBA Program at Monash University in Melbourne, Australia where he has taught Strategic Management for several years. He has held appointments at a number of institutions including Columbian University, the University of Illinois, the Manchester Business School,  the Wharton school of the University of Pennsylvania, the University of Waterloo, and Purdue University. He also has extensive experience in lecturing on management development programs in Asia, Australia, the United Kingdom and the Unites States. he is actively involved in the Strategic Management Society, and has served for may years on the editorial board of the Strategic Management Journal.

James (Mac) Hulbert is the R. C. Kopf Professor Emeritus at the Graduate School of Business, Columbia University. He has taught or held visiting positions at the Fundacao Joao Pinheiro (Brazil), Henley Management College, the London Business School, Peking University, and UCLA among others. he has also taught on executive development programs in Europe, South America, North America, the Middle East, Africa, and Asia. He has worked as a consultant with numerous global companies including Monsanto, 3M, IBM, General Electric, Chase Manhattan Bank, BASF, Ericsson, BHP Billiton, ICI, Unilever, and Visa International. His research interests are strategy and planning, which have resulted in several published books and mi,numerous articles in the Strategic Management Journal, Sloan Management Review, California Management Review, European Management Journal among Others.

De la contraportada

Strategic management for a dynamic world

Change is simply a fact of life. And nowhere is this fact more apparent than in today s turbulent business environment. To survive and be successful, firms must be able to address and overcome complex problems, such as changing industry boundaries, globalization, and emerging technologies.

This groundbreaking text approaches strategic management from a managerial perspective, distinguishing between strategy (the common theme underlying a set of strategic decisions) and strategic management (the task of creating organizations that generate value in a turbulent world). Recognizing the major challenges facing managers of global companies, the authors have written a truly international text, using a wealth of company examples from Europe, Asia, and North America. In addition to covering topics traditionally associated with strategic management, Peter FitzRoy and James Hulbert have identified important themes that have been neglected by competing texts.

The authors:

• Emphasize the importance of developing strategies for dealing with both incremental and discontinuous change, and the consequent need for continual organizational renewal.
• Address the importance of a firm s intangible assets, including competences and the role of knowledge management systems.
• Explore the impact of financial markets on the strategic activities of a firm.
• Discuss organizational performance and stress that firms need to develop financial and non-financial performance measures.
• Provide in-depth coverage of key areas such as environmental analysis, business and corporate level strategy, corporate governance, strategy implementation, and the new economy.